The ZOOZOO Effect !!

by............ Sivapriya Krishnan


After the Walt Disney characters like Mickey, Donald, Pluto and the likes of it, Zoozoo has been the most successful and best brand mascot Indian Marketing and Advertising has ever created. Probably the "Onida Devil" or the "Asian Paints Nattu" were the better ones that carved a niche for themselves in the past on the map of the Indian brand world.

The Zoozoo concept was created by the team at Ogilvy & Mather (India), an agency known and reputed for their wonderful creative approach that merges brand strategy with advertising objectives and consumer liking.

The Zoozoo ads started airing during the Indian Premier League (IPL) 2009, a cricket tournament which was started only in the year 2008. The IPL is already such a rage that Vodafone decided to start airing these Zoozoo ads in between match breaks to maximize its impact.

Keeping in tune, with todays age of early adoption of cellphones, "Catch them young" seems to be the motto of Vodafone with these Zoozoos. Multi branding, co-branding, tie-ups,merchandise all these add up to the visual imagery and firm brand recall. Portraying these zoozoos through depictions of everyday life issues and human behavioural approach, seem to have put these cuties in a strong firmament.

Animation concepts, aliens and robots coming alive, have caught on like wildfire across all age groups. Thanks to technology and telecommunications explosion, just like the Mickeys and Donalds of the world, the Zoozoos are here to stay as our eternal friends !!