Mind Game and preservation against onslaught

................... Sivapriya Krishnan

Every communication in life is a mind game. Altering peoples mind and thinking patterns is what most communication is all about. Be it advertisement for material products, communication about religious ideologies, communication about political happenings and so on.

On what basis do we take a decision to do something? On the basis of what we hear, know and see and the impressions that our mind creates thereof. Mind is a wonderful machine that is great in making patterns and weaving webs that help us into further action. A little stimulus kindles our impulse and thereafter we take further action.

The other wonderful thing is also that the brain receives these messages and can superimpose one over the other, confusing the mind thereof. Mind can be changed and changed number of times.

Great leaders and marketers have realised this and give to their followers doses of messages , so as to effectively capture their minds and alter their thinking. Marketers, good ones at that, sell concepts, infact that is what they should. Good Marketing does not sell products, it sells ideas and concepts. Altering our thought about a certain pre determined concept, our minds are infused with newer ones and then they stay on for sometime. These new one then become our habit and stick on as our system of operation.

What then is important, is that messages must have basic values of equal social justice, should not be sexist in tone, should preserve individual spirit and right to freedom and expression and so on.

Children with their subtle and uncluttered minds are the ones that are most prone to being altered and this the communicators realise well. It would be better if we as parents, slowly establish and instil family values, behaviour towards elders, neighbours, kith and kin , good and polite language, values regarding education, values regarding money, healthy eating and good diet , so that altering them by forces without will be tougher.

Also parents should dissuade the children from watching any audio visual stuff that deviates from these core values, as an av with repeated viewing is the most potent weapon of disaster. The mind if protected, will win over a thousand onslaughts.